Original Article
Now that we've officially checked end-of-year photo dumps and New Year's resolutions off our to-do lists, we're turning to industry experts for their predictions on what's in store for beauty in 2026.
Alongside K-beauty's global explosion in popularity, Korean skin-care ingredient PDRN went viral for its regenerative, collagen-boosting properties and its…unique origin. PDRN (or polydeoxyribonucleotide) is made from salmon sperm (yes, really), and has rapidly expanded from professional clinics to at-home K-beauty serums that have captured an international following.
"The rise of PDRN from clinic to cabinet is a result of consumers prioritizing longevity-focused beauty and achieving a new high in ingredient literacy," Sienna Piccoloni, WGSN's head of beauty, tells Fashionista over email. "In a market where efficacy and speed are everything, PDRN delivers regenerative, clinical-level results without the associated cost, risk or downtime of professional treatments."
PDRN is poised to further flood the skin-care scene in 2026, as brands turn to it for upping the appeal of sheet masks, firming toners, reparative lip balms (Knemo Liplock Jelly Serum), hydrating treatments and soothing serums.

