cutting edge, not corners
Who we are
“neh-moh”, meaning square.
A lifestyle renewal that captures Korean skincare’s cutting-edge, novel nature.
How we made the brand
cutting edge, not corners
We are serious about 4 corners.
Community
Honesty
Efficacy
Quality
Why we made this brand
Not your average square
Presenting the cutting-edge innovation from Korea’s top labs with the branding you didn’t expect, but deserve.
We're bringing new concepts to challenge traditions and rules.
