K-CRAZE. The latest K-beauty launches combine innovative formats with efficacious formulas for a global audience. - by Noor Lobad.

If the K-beauty craze has a crest, it isn't in sight yet. As the next generation of K-beauty brands launch Stateside, buzzworthy launches are warming the internet and store shelves. Data from Spate shows Google Searches and TikTok views for "K-beauty" have grown a combined 78.8 percent year-over-year. Here, the latest launches in the category. 

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KNEMO LIPLOCK JELLY SERUM , $18

Best known for its ultrathin pimple patches, Knemo is entering color with its four-shade lip serums, which harness carrot collagen and rose PDRN - a vegan alternative to the salmon-derived, regenerative ingredient. 

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