One of the best things about K-beauty is that it’s usually super affordable—especially in South Korea. If you visit a store like Olive Young in the country, you’ll discover that these top-tier, innovative formulas are cheaper and come at major discounts with plenty of free samples.
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Since you’ve landed on this page, you’re either already a K-beauty connoisseur or have a hankering to dive into the world of Korean face masks, Korean moisturizers, Korean sunscreens, and more. There is a lot to choose from, and even as a Korean beauty writer, I haven’t been able to try everything. However, I’ve personally tested dozens of products, spoken to many K-beauty experts, and have done my research, so you can rest assured that the products below were thoughtfully selected and worth picking up, whether they’re on sale or not.
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Other K-Beauty Favorites
K-beauty extends beyond makeup and skin care—some of the best tools I own are from Korea.
