The LIPLOCK Jelly Serum is our first dive into colorāa sheer wash of color, powered by skincare. These lip jellies hydrate, tint, and shine, perfect for day and night.
If fruit gummies were a lippie..
Discover four vibrant shades and three delightful scents. We loved our base formula so much that we enhanced it with color and fragrance, making it as versatile and irresistible as possible.
The Process
Base in 2023, color in 2024.
We introduced color in January 2024, but our journey began in the summer of 2023 when we first developed the base formula.
This lip product has been evolving alongside the brand itselfāalmost as if itās been part of our story from the very start.
#hottt
The Photoshoot
Four shades = four personas
When we got @RW2100 and @UNCLEJESSIIE (Ryuwon & Jessie) to model for us, it was almost like fate.
