KNEMO x YAMS

Hi, I’m Amy, the founder of YAMS. I love seeing others showcase personality, which inspires me to create and design every YAMS bag with the belief that everyone should have a makeup bag that feels uniquely like them. KNEMO’s “cutting edge, not corners” philosophy deeply resonated with my own belief in creating with intention, and their vibrant and playful branding felt like a natural fit for YAMS, especially the SweetClean collection I fell in love with. The fun colorways and gelato-inspired concept perfectly capture the kind of colorful, personality-driven pieces I love creating. It felt like the perfect opportunity to bring two brands together that celebrate color, creativity, and having a little fun with the things you use every day. ♡