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RIGHT AWAY™

SQUARE ONE

RIGHT AWAY™

SQUARE ONE
#thincognito #microtip

Right Away

These patches are criminally good.

Here in the KNEMO Headquarters, the RIGHT AWAY patches were the most advanced pimple hitman duo in existence. Launching a detective investigation was something you would never expect for a beauty brand. That’s why we did it.

Finding manufacturers is a niche sport.

In a way, the investigation was a direct reference to our initial process of product development. I felt like a beauty detective, looking at the tiny Korean labels on niche Korean products that I thought excelled beyond reasonable doubt.

Our Marketing Campaign.

We wanted to make our PR different from what we’ve seen in the beauty industry.

Instead of your usual spread with a branded box and products randomly stuck into perfectly sized cutouts, we asked ourselves “how can we tell a story with our campaign?” because it was obvious that our pimple patch duo were the Bonnie and Clyde of pimple care.

We charged MICROTIP with pimple homicide, and THINCOGNITO with pimple abduction.

That is how we launched our Pimple Patch Investigation.

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Pictured above : us thinking about how to make this PR (not actually us).

Giving skincare a cutting-edge system update.

We search for integrity in every square inch. We demand more to make our products not just good, but groundbreaking.

A reason to exist.

We’ve seen some products get their undeserved spotlight, and a lot of products that were criminally underrated.

That’s why we felt the pressure to bring something that actually deserved to be here and receive your attention.


The best of Korea at our fingertips.

Korea is at the forefront of beauty innovation, but there is a huge gap between Korean and American beauty.

If we can show the best of Korean beauty with integrity & without cutting any corners, we consider the mission accomplished.


Signed and Sealed, KNEMO.

Pictured above : us looking for inspiration for our launch (again, not actually us)

Featured collection

SQUARE ONE Soothing Toner
NEW
SQUARE ONE Soothing Toner Your fresh start begins here.
11 reviews
$20.00
RIGHT AWAY Thincognito Spot Patch RIGHT AWAY Thincognito Spot Patch
RIGHT AWAY Thincognito Spot Patch So thin, like second skin.
12 reviews
$10.00
RIGHT AWAY Microtip Spot Patch
RIGHT AWAY Microtip Spot Patch Zapping zits the second they hit.
9 reviews
$15.00